UAE consumers spend Dh3000 on consumer electronics per year

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30 Sep 2013

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Dubai: Customers in the UAE spend an average of Dh3,000 on consumer electronics per year, a survey conducted by Plug Ins revealed on Sunday.

The first-of-its-kind survey looked at four key categories — smartphones, TVs, latops/tablets and cameras.

“The consumer electronics market is challenging because there are lot of retailers in the market. The challenge is to get the new technologies to the market first as the rest of the world,” Sean Connor, General Manager of Plug Ins, told Gulf News after the press conference.

He said that Dubai is a hub for different nationalities and they want to keep their hunger for new technologies. The consumer electronics market is expected to be worth between $3 billion to $5 billion.

He said the survey was conducted through multiple channels including online and across its eight stores gathered responses from 1,172 participants across 96 nationalities over a period of 30 days.

According to the survey, 51.4 per cent of the respondents believe their purchase decisions are affected by online review/research as compared to only 22.4 per cent who suggest their purchases were affected by print media while 59.2 per cent said that they are influenced by in-store communication prior to purchase.

“The industry lacks customer-rich trends and inspired us to create and conduct a survey that would record the pulse of consumer needs and purchasing habits in the country. We plan to run this survey twice a year and make the data available to the industry and consumers alike,” Connor said.

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UAE consumers spend Dh3000 on consumer electronics per year

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