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The real reason why Apple CEO Tim Cook visited Dubai

03 Feb 2014

The real reason why Apple CEO Tim Cook visited Dubai

He didn’t come just to pay a visit to the world’s tallest building

Nope, it isn’t because the weather this time of the year is fantastic here in Dubai – it even rained yesterday, but that wasn’t why Tim Cook, the CEO of Apple (NASDAQ:AAPL) was here. And no, he didn’t come just to pay a visit to the world’s tallest building, the Burj Khalifa, although that was on the agenda as well.

The real reason why Cook was here had nothing to do with tourism or leisure – it was pure business.

Consider this: The CEO of one of the world’s largest technology companies drops by dynamic Dubai while on a whistle-stop tour, meets the UAE’s Vice-President and Prime Minister while here, and then goes on a public display of solidarity with its resellers in the emirate. Just another day in the life of Apple’s CEO? Not really.

The most popular reason being touted around on social media is that he came to scout for locations to open Apple's first flagship store in Dubai. While Apple may indeed be considering - in fact, it must soon - opening Apple Stores here, we think it's a bit ridiculous to assume that the Apple CEO came office-hunting and nothing more. 

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