Sony's underwater phone with HD camera

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18 May 2013

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Eyes to be the number 3 in market position

Sony has announced the launch of Xperia ZR and the phone can not only go under water but even shoot HD videos when submerged, a feature best suited for snorkeling.

The company is working hard to reach the number three position in the smartphone sector within the UAE and the region amid stiff competition from Nokia and HTC.

Sony Mobile Communications said its latest new phone will deliver the highest level of water-resistance for capturing photos and Full HD videos underwater. The Android smartphone comes with a 4.6” HD Reality display, 13 megapixel fast capture camera and Qualcomm® Snapdragon™ S4 Pro quad-core 1.5 GHz processor.

Rudiger Odenbach, Vice-President, Customer Unit Middle East and Africa for Sony Mobile speaking exclusively to Emirates24|7 threw some light on the stiff competition within the smartphone sector and how Sony is up there in the third position.

“The growth rate has increased. We have been selling more phones year after year and the numbers have been increasing between 11 to 20 per cent annually, especially since we became 100 per cent owned by Sony last year,” he said.

Sony in 2011 announced that it would acquire Ericsson's stake for $1.47 billion making the mobile division a wholly owned subsidiary.

“Right now we are at the number three position at the global level. We are trying to reach that position here. Our aim is to achieve a target where Sony will become the first choice with regard to the customers’ choice of a smart phone,” he says.

Sony's underwater phone with HD camera

Eyes to be the number 3 in market position

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