Samsung Lining Up New Family Of 4 To Battle Apple

Samsung is in the final stages of developing its Note 3 smartphone, with a possible unveil on September 6th for launch in October. The Note would compete against the Sony Xperia and the HTC One and of course whatever new iPhone Apple AAPL +1.56% has planned. It looks as though, once again, Samsung could be offering a family of devices rather than just one.

Meanwhile Samsung is also driving down the cost of its summer flagship the S4 (I’ll write about it later) to take on Apple on price.

Samsung launched the Galaxy S4 in April and followed up with three S4 variants in June. They are just coming to market now. It’s a novel strategy that allows Samsung to incorporate a variety of phone specifications under one flagship banner and gives diverse and less highly specified phones better brand equity in the battle with the iPhone.

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