iPhone 5s, 5c effect - $100bn Apple beats Coke, Google to become worlds #1 brand

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01 Oct 2013

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Samsung lands at No. 8 as technology becomes most valuable sector in 2013 Best Global Brands

For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple Inc. (NASDAQ:AAPL).

With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3.

With 72 million Macs in use and record-breaking sales of both the iPhone and iPad, Apple has made history by unseating Coca-Cola and becoming Interbrand’s most valuable global brand of 2013.

“Every so often, a company changes our lives – not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1,” Jez Frampton, Interbrand’s Global Chief Executive Officer, said in a media statement.

“Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

This year, the total value of all 100 Best Global Brands is $1.5 trillion – an 8.4 per cent record increase over the total value of the 100 Best Global Brands in 2012, Intern=brand said in a media statement.