BlackBerry targets youth with Q5 smartphone

BlackBerry opened its first and exclusive flagship retail store in the Middle East in partnership with Axiom Telecom on Thursday in a bid to get closer to its customers.

“The region is an important market for BlackBerry and with the flagship store we want to give consumers a wider experience,” Kristian Tear, chief operating Officer at Blackberry, told Gulf News after unveiling the mid-range Q5 smartphone.

The store with an area of more than 1,000 square foot is located at Dubai Mall.

“We are glad to extend our smartphone portfolio and the price point with the addition of Q5. We are following our plan and increasing our footprint. We will be launching three more models this year,” he said.